Billie Swim - Pop-Up on the Prinsengracht

A few days ago, we opened the doors of our Billie Swim pop-up on the Prinsengracht in Amsterdam , and I’m still looking back on it with so much gratitude.

What made these days so special was not only seeing the collection come to life in a beautiful space, but also meeting so many of you in person. From fittings and conversations to seeing women find pieces they genuinely felt confident in, those moments are always the most meaningful part of building Billie Swim.

Over the past years, Billie Swim has grown slowly and intentionally, always with a strong focus on timeless design, comfort, and fit. Experiences like this remind me exactly why I started the brand in the first place: creating swimwear that women truly feel good wearing.

To everyone who stopped by the pop-up, supported the brand, shared kind words, or followed along online; thank you. Your support honestly means more than you know 🤍

And if you missed this edition, we’ll be back on the Prinsengracht from 24–28 June for our next Amsterdam pop-up.