Our First Pop-Up in Amsterdam Was a Dream – Thank You!

We did it! Billie Swim’s first-ever pop-up in Amsterdam was a total vibe — and I’m still smiling from ear to ear.

From the moment the doors opened, it was non-stop sunshine, swimwear, and good energy. I got to meet so many of you in real life (finally!), and seeing you try on the pieces, share your thoughts, and just hang out made it all so worth it.

There were styling moments, mirror selfies, spontaneous chats, and a whole lot of love for bikinis and one-pieces. It felt more like a fun get-together than a store — and that’s exactly what I was hoping for.

Big hugs to everyone who came by to support, shop, and say hi. I truly couldn’t have asked for a better first pop-up.

Already dreaming about where to pop up next…

With love,
Marjolein